Who would be the audience for your media product?
We researched the BBFC guidelines, which helped us to decide which audience would be easier to attract to our slasher. Because there are scenes of a violent nature in the opening, we decided that our target audience for Camp Ivy would be 15-24 year olds. We also chose to target our production towards a British audience. This is because the film is set in the North, and all the characters have a Yorkshire accent, so international audiences will be unlikely to understand some of the language used and will struggle to understand the accent. Global audiences tend to be attracted to British films set in the South of England, as the accent is clearer for them to understand and it is a more stereotypical representation of Britain. We expect our production would be more popular with an audience in the North of England, as they can relate to the accent and characters easier.
Many slasher films are known for being popular with teenage audiences, although many other age groups are interested in the genre too, and this genre is a popular genre throughout the world. Camping in rural areas is a popular activity amongst teenagers around the world, as there are no adults so they're effectively free to do what ever they like. Because of this, we feel the synopsis of a group of teenagers going out into some rural woods may attract a wider audience despite the accent barrier.
The secondary audience would be 18-34 year olds. Our production could be well recieved with this age group, as it is a popular genre amongst this age group too.